Kolbászfogyasztási szokások vizsgálata Magyarországon

  • Szilvia Kesjár Debreceni Egyetem, Gazdaságtudományi Kar, Marketing és Kereskedelem Intézet
  • Nikolett Balsa-Budai
  • Mihály Soós
Kulcsszavak: kolbászfogyasztás, fogyasztói magatartás, húsfogyasztás, étkezés

Absztrakt

Appropriate nutrition and qualitative food have played an ever bigger role in the recent years. At the same time, pork meat stands
in the middle of many discussions on account of medical judgement. Pork meat and the products of pork meat are popular in Hungarian
nutrition. In our country the tradition of pig breeding and pig slaughter – especially in villages and smaller settlements –
has been present decidedly. We all know that many of us like it, but do we know what kind of sausage Hungarian people like the
most, on what basis they choose, how much money they spend, how often they eat and where they pick the information up about
the Hungarian sausages? e goal of the study is to get a wider perspective about the consumption patterns of Hungarian people,
helping the work of the market players who deal with sausage making and sale, and they would like to know the demand, opinion
and criterion of decisions of the potential customer. regarding the methodology, we have choosen the online questionnaire, in
which 690 members took part. e questionnaire is representative with regard to sex, in addition several answers have come from
all regions of our country.

Megjelent
2017-02-15
Hogyan kell idézni
Kesjár, S., Balsa-Budai, N., & Soós, M. (2017). Kolbászfogyasztási szokások vizsgálata Magyarországon. Élelmiszer, Táplálkozás és Marketing, 13(2), 25-32. https://doi.org/10.33567/etm.2290
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